We Don’t Have To Forget How To Do Research With Surveys, Just Merge and Evolve the Process A Little

Do you remember back in the day when Pee-Wee Herman would get a “secret word” from Conky? In the 80’s, Conky was a masterpiece of technology and Pee-Wee was a tech-savvy guy, surrounded by cool gadgets and gizmos. Turns out, Pee-Wee’s still showing off his love of technology, and he still hangs with his old crew. These days, Conky still gives a “secret word” each day, but now he’s sending it to Pee-Wee’s iPad! **SCREAM**

The way that we’ve come to know how surveys are created, administered, and reporting can be broken down into a few very basic steps. Let’s break these steps down and compare this OLD process to a TECHNOLOGICALLY ADVANCED process:

1) Create A Survey For A Research Purpose

SCENARIO: Let’s say a company wants to do research. Well, first thing that needs to be done is figuring out the questions. All right, questions figured out.

OLD: Ok, so we know the questions we want to ask. Now we’ll go ahead and enter each question into a document. That’s easy enough.

NEW: Hey, what’s this? QuestionPro is survey software that let’s me create surveys online? Nice! I could take the opportunity to share all of the rockin’ abilities QuestionPro gives us, but if you don’t know, then get on it & check out the website!

2) Field Researchers Collect Survey Data

SCENARIO: Researchers are set up and sent off to collect survey data.

OLD: Equipped with a clipboard, a short pencil, and a stack of paper, the researcher is set to go. Respondent #1 is approached and the survey begins. Each answer is written down as fast as a person can write. Oh, look – people are passing by while the surveyor is writing down the answers. Goodbye potential respondents, hello cramping hands.

NEW: Oh, SurveyPocket, how I love thee! Since surveys were created online using QuestionPro, I can synchronize SurveyPocket on my iPad with my QuestionPro account and my surveys magically appear on my iPad! On SurveyPocket, just hop on an internet connection, press “Synchronize”, and voila! All of my surveys are now on my iPad. Worried about no internet connection? Well, that’s where SurveyPocket has leapt ahead in innovation. After synchronizing with your online account when connected to the internet,  SurveyPocket can be taken fully offline and surveys can be administered.

3) These Recorded Answers Are Then Manually Transposed, 1-by-1, To Create A Report

SCENARIO: It’s time to enter data into the main system so that we can get reports generated.

OLD: Survey #1: question 1 transposed, question 2 transposed, … now to Survey #2… Wait – I have 3500 surveys to transpose?! Hope I don’t *lose* some data along the way!

NEW: Internet + The “Synchronize” button on SurveyPocket. All data uploaded to your QuestionPro account. Phew… that was hard work!

4) Reports Complete

SCENARIO: All of the data has made it’s way to being analyzed for reporting.

OLD: Now to go through all of the data and find some patterns, calculate some percentages, and whatever else needs to be done.

NEW: One sec… looking at the reporting section on QuestionPro to see the results and report.

Posted in Uncategorized
2 comments on “We Don’t Have To Forget How To Do Research With Surveys, Just Merge and Evolve the Process A Little
  1. Joy Levin says:

    No question that this new technology has improved much of the process in the digital age. However, I’ve seen some organizations still stuck in the stone age when it comes to some aspects such as identifying research goals/objectives and how they intend to use survey results! Fortunately, many are very smart and are moving in the right direction…

  2. Joy, you posted this comment some time ago, but as the new Marketing Manager for QuestionPro I’m soaking up all of the old threads and this one struck me — your insight is still so true today! Hopefully you follow the blog and you’ve seen all of the new effort we are making to provide new and better tools to improve every aspect of feedback management. If you have any additional insights or would be willing to write a guest post on the topic of identifying research objectives or planning for how to utilize the survey results, we’d love it!

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