Introducing Multi-Level Filtering for Better Survey Data Analysis

I am SO excited!  As you know, I’ve been putting together a market research plan for a client and one of the critical activities has been analyzing the responses from previous surveys.  Turn knowledge into action

I’m not using any fancy-schmancy SPSS data analysis software — just QuestionPro’s reporting tools.  And, up until now, I’ve been hindered in my efforts because until NOW, I’ve not been able to create multi-level filters inside the platform.  I’ve had to export the data as a spreadsheet and do all kinds of gyrations to see the data the way I want to see it.

Obviously, the marketing and development team knows and feels my pain, because they’ve now given us the ability to dig deeper into your data so that we can save time and make better decisions.

The NEW multi-level filtering feature makes analysis easy!

Let’s take a closer look at this great new feature that will save you time, money and even aggravation.

Multi-level filtering allows you to drill down in to your data and look at segmented reports allowing you to gain intelligent insights from your data.

For example, if you want to look at respondents who completed the survey in the month of March and who answered the survey in a particular way, you can do so using data filters. The report is generated in real-time and you can instantly share the live report using the permalink for the report.

Now let’s put the power of multi-level filtering to work

A little while ago, we re-launched a survey that measured employee engagement.  So let’s use multi-level filtering to dig deeper into the data and see what we can learn.

Ivana Taylor is the publisher of DIYMarketers and the President of Third Force, a strategic marketing firm. She's the marketing expert and book editor for Small Business Trends and a frequent contributor to AMEX Open Forum.

Posted in Best Practice
One comment on “Introducing Multi-Level Filtering for Better Survey Data Analysis
  1. Thanks for the great post Ivana and I appreciate the transparency in the video! 🙂 To clarify: as soon as the dates are changed, it will automatically re-calculate. Some of the filters can be edited (like the date), others are locked once chosen and to revise that’s when the “Refresh Data” comes in to play, to start from scratch again. A total of 4 levels can be selected.

    Some additional information is also available in the help file: http://www.questionpro.com/help/158.html.

    We may need to look at how the “Refresh Data” is formatted. Anyone else find this unclear?

    By the way – I realize we don’t have the analysis capability of SPSS, but hopefully with the work recently done on reporting combined with the introduction of the QuestionPro data visualization app, we’re at least approaching fancy-schmancy analysis 😉

    Thanks for the post!

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