No one wants to work for “that company” – you know, a place similar to “Initech” in the movie Office Space? With the global economy still on the road to recovery, employee strikes are not an uncommon occurrence. Some could argue “if you don’t like your job, don’t work there”, but let me offer a different approach.
Harvey Mackay, bestselling author and chairman of the MackayMitchell Envelope Corporation is quoted saying, “Employee loyalty begins with employer loyalty. Your employees should know that if they do the job they were hired to do with a reasonable amount of competence and efficiency, you will support them.” If you’re in a management or supervisory position, it really is in your company’s best interest to conduct regular employee satisfaction surveys, specifically for the following reasons:
1. It can increase productivity.
Just the hint of conducting a satisfaction survey in your company can increase employee motivation. Giving your employees time to voice concerns they’ve been having, and more importantly, acting quickly on those concerns, can have huge beneficial effects on employee motivation and dedication. If done incorrectly, this approach can easily backfire though. I used to work as a shift manager at a pizza restaurant back when I was in high school. Upper management had conducted an employee satisfaction survey, and really put an emphasis on open-ended questions. I remember thinking, “Hey, this is fantastic! Now we can voice a few concerns we’ve all been having.” Among all of the recommendations, virtually none were implemented. It was like our voice was ignored. Things were actually worse due to management’s ostensible concern for employees.
2. It saves time and money.
Face it: hiring a new employee is expensive. Between the money and time involved with recruitment, training and workplace integration, what may be seen as an immediate hire quickly turns into a laborious, costly undertaking. A study of 610 CEOs conducted by the Studer Group found that “typical, mid-level managers require 6.2 months to reach their break-even point.” Also, when an employee makes a mistake, they now have gained the experience relating to it. Hiring someone new who is unfamiliar with the details of your company might end up making the same mistake.
3. It can uncover issues not readily apparent.
There may be times when issues in the workplace may be swept under the rug or quickly forgotten for fear of harsh retribution. Conducting anonymous surveys can help gain honest, truthful feedback about how employees feel about their positions, upper management and the company as a whole. Certain lingering issues may be harmful enough to cause certain employees to seek alternative means of employment, thus raising the turnover rate.
Positive relationships are always beneficial, and the full success of a company can only be measured when you include the loyalty of its employees. Asking your employees what they need, listening to them and taking direct action are easy steps an employer can implement to gain motivation and productivity in the workplace. For more information about this topic, including employee satisfaction survey templates to utilize, check out QuestionPro.com.