When I began my business, I was excited to share information with people. But the thought of gaining new subscribers on an ongoing basis was a daunting task. Even today, as my subscriber list grows on a regular basis, I always look for new ways to promote my email newsletter. Here are six tips that have worked well for me to increase my email subscribers.
1. Don’t send too many emails. Be aware of what your customers want. Chances are, they don’t expect (or want) an email from you every day. It’s best to concentrate on sending a few emails per week with really compelling content. A good way to monitor your email frequency is to keep an eye on your unsubscribe count. If it’s increasing, consider sending fewer messages.
2. Keep the sign-up form simple. Make sure you keep the signup form as simple as possible. In fact, just asking for an email address will guarantee you more subscriptions than asking lengthy demographic questions. Save that information gathering for an “update your profile” message once the person is subscribed.
3. Offer a free item. More companies are offering a free downloadable whitepapers or ebooks to entice readers to sign up. Free gifts are a great way to motivate a person to action.
4. Make it easy at tradeshows. Attending a conference or being a tradeshow vendor means you will meet dozens of prospective customers. Make it easy for those individuals to subscribe to your email newsletter by asking them to simply scan a QR code with their smartphone.
5. Take advantage of social media. Be sure to include an email sign-up form on all your social media platforms. It’s very possible a prospective customers will go to your Facebook page before she ever reaches your website.
6. Include compelling content. So many people only read an email subject line before deleting or opening a message. Write your subject lines so the words inspire curiosity and engage the reader. And more than anything, give your reader a reason to subscribe and keep reading your messages by including information that is of value.