Are You Ignoring Your Marketing?

Believe it or not, one of the best indicators that you’re doing your job as a marketer is that you find yourself constantly repeating yourself. You and your whole organization should feel like you are talking too much about what you offer. Not sure if this is you? What other ways can you tell that you need to step up your marketing efforts? Here’s a list of 10 ways to tell that marketing needs to be your priority again. Silly little boy (XL)

  1. You Google your company’s name and/or product and a competitor’s site is listed WAY ahead of yours.

  2. You’ve lost more than one customer because of price.

  3. You’re phones aren’t ringing like they used to.

  4. Your salespeople are complaining about how hard it is to get in front of prospects.

  5. You don’t have a marketing plan (even a 1-pager).

  6. Your website hasn’t been updated in at least three years.

  7. You have more versions of products than customers buying them.

  8. You aren’t getting referrals.

  9. You’re losing good employees.

  10. You haven’t launched any new products or services in the last three years.

Ignoring marketing is most common when business is tough, and you have to make sure that every customer is happy. But it’s just that kind of fire-fighting that puts your future success at risk. So don’t be afraid to put your marketing hat on. And remember, if it doesn’t feel like you’re overdoing it, you’re not doing enough.

For more strategies and tips on how to engage with your customers and manage your online reputation — check out our Google Hangout On Air!  LIVE today at 11:00 am Pacific and 2:00 pm Eastern with Andy Beal, the Indiana Jones of Reputation Management!

Ivana Taylor is the publisher of DIYMarketers and the President of Third Force, a strategic marketing firm. She's the marketing expert and book editor for Small Business Trends and a frequent contributor to AMEX Open Forum.

Posted in Best Practice

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