A Great New Way to Engage with Your List

If you haven’t heard yet, Google has expanded it’s efforts to help you overcome email overwhelm — they’ve broadened the addition of an “Unsubscribe” link in their emails.  If you haven’t seen it yet (and it hasn’t seemed to hit

Posted in Essay

10 Things You Can Do to Keep a Customer Today

Where are you spending more time; getting new customers or growing and expanding your relationship with the customers you already have?  If you’re like most companies, you’re probably spending more time and money looking for and wooing new customers than

Posted in Essay

Wearable Tech, Health & Nutrition Survey – National Nutrition Month

March is National Nutrition Month and to help celebrate and promote healthy eating, exercise and an overall fit lifestyle, QuestionPro is running a survey that focuses on health, nutrition and the current spike in wearable tech. The survey seeks to

Posted in Uncategorized

High End User Experience Testing on a Budget

I can’t get over how far user experience testing has come!  About ten years ago or so a friend of mine actually had a facility where she conducted user experience testing on web sites.  She doesn’t do that for other

Posted in customer research

Webinar: Cross-Cultural Surveys on Thursday, February 27th 11am PT / 2pm ET

The internet may have flattened the world, but it hasn’t changed the complexities of cross-cultural research.  As you’ll see in our upcoming webinar, there is a right way and a wrong way to go about cross cultural research.   Join

Posted in News

eCommerce Marketing just got PWNED!

Today I had the opportunity to host HubSpot’s Sam Mallikarjunan to discuss the findings of a survey Sam ran on QuestionPro: “The 2014 State of eCommerce Marketing Survey.” This was an in-depth survey of eCommerce marketers and managers (only 5%

Posted in marketing strategy
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