Blog Archives

Autodidact – Are Self-Taught Marketers Better Marketers?

In the world of market research it’s extremely easy to get academic about everything.  After all, we are practitioners of turning data and feedback into meaningful marketing action that draws customers to us and gets them to choose us every

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Posted in Essay, Uncategorized

5 Steps to Making Market Research Part of Your Product Offering

I recently ran into a terrific article by Christine Brown from Branding Marketing about Marketing your Market Research.  Her main observation is that companies cut market research budgets because they see it as a luxury.  But if they were able

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Posted in customer research, Uncategorized

Market Research Around the Web

There have been a number of exciting developments around the web that I thought I’d share with you this week: Market Research University Recordings are Available Over at Research Access, they held an all day program called  Market Research University –

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The 5 Myths of Selling to Small Business

Instead of telling you HOW to do research, today, I’m going to give you the results from some research. Ivy Worldwide conducted a survey of small- and medium-sized business owners/operators this year through a network of independent bloggers to determine

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Posted in customer research

Learn to Design Killer Surveys From our friends at Research Rockstar

Want to take a crash course on survey design? Our friends at Research Rockstar are hosting an in-person survey design class on June 9th in Waltham Massachusetts. This is a fast, practical class that answers key questions about planning and

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Posted in Training

We are ALL in the Marketing Business

This article originally appeared on the AMEX Open Forum.  I’m writing about “marketing” in general.  But you can easily make this apply to market research. With today’s technology, it’s easy and much more fun to integrate functions that were considered

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